Want to rank higher on Google but don’t want to spend money on expensive SEO tools?
Good news — you don’t have to!
There are powerful free SEO tools in 2025 that can help you do keyword research, track rankings, analyze competitors, and optimize your website — all without breaking the bank.
In this article, I’ll show you the best free SEO tools to use in 2025 and how to use them even if you’re just starting out.
1. Google Search Console
Use for: Website performance, indexing, crawling, and error checking
This is Google’s own tool — and it’s a must for every website. It helps you:
See which keywords you’re ranking for
Submit sitemaps
Fix crawl errors
Check mobile usability
See clicks, impressions, and CTR
Link: https://search.google.com/search-console
✅ Pro Tip: Use the “Performance” tab to see what queries bring traffic to your site.
2. Google Trends
Use for: Finding trending topics and seasonal keywords
Google Trends shows you what people are searching for right now.
It’s perfect for:
Creating content around trending topics
Finding regional keyword interest
Comparing keyword popularity
Link: https://trends.google.com
✅ Pro Tip: Combine Google Trends with YouTube trends to find viral content ideas.
3. Ubersuggest (Free Plan)
Use for: Keyword research, competition analysis, content ideas
Created by Neil Patel, this tool offers:
Keyword suggestions
Search volume
SEO difficulty
Domain overview
Backlink checker
Link: https://ubersuggest.com
✅ Pro Tip: Use the “Content Ideas” section to find topics with lots of social shares.
4. AnswerThePublic
Use for: Finding questions people ask about a topic
This tool turns a keyword into a list of questions like:
How to…
Why does…
What is…
Great for:
Blog post ideas
FAQ sections
Featured snippets
Link: https://answerthepublic.com
✅ Pro Tip: Combine it with long-tail keywords to target voice search.
5. SEO Minion (Chrome Extension)
Use for: On-page SEO analysis, broken link checking, SERP preview
It’s lightweight and great for quick checks like:
Title/Meta tag preview
H1-H6 tag checker
Broken links
SERP location simulator
Link: Search “SEO Minion” in Chrome Web Store
✅ Pro Tip: Use this tool while analyzing competitors’ pages.
6. Screaming Frog (Free Version)
Use for: Technical SEO audits
Screaming Frog crawls your website and gives detailed insights:
Broken links
Duplicate content
Redirect chains
Missing meta tags
Free up to 500 URLs per crawl
Link: https://www.screamingfrog.co.uk/seo-spider/
✅ Pro Tip: Use it monthly to keep your site healthy and optimized.
7. Keyword Surfer (Chrome Extension)
Use for: Keyword search volume right inside Google
When you search something on Google, this tool shows:
Estimated monthly search volume
Related keyword ideas
Cost-per-click (CPC)
Link: Search “Keyword Surfer” in Chrome Web Store
✅ Pro Tip: Great for quick keyword research while browsing.
8. Google PageSpeed Insights
Use for: Checking website speed and mobile-friendliness
It shows:
Core Web Vitals (LCP, FID, CLS)
What’s slowing down your site
Tips to improve speed
Link: https://pagespeed.web.dev/
✅ Pro Tip: Use it after publishing every blog post to make sure it loads fast.
Conclusion: Use These Tools to Grow Your Traffic for Free
You don’t need to spend a fortune to succeed in SEO.
The tools above are trusted, free, and very beginner-friendly — perfect for creators, bloggers, and business owners in 2025.
Start with just 2-3 tools like Google Search Console, Ubersuggest, and SEO Minion, and grow from there.
👉 Want to learn how to use these tools together?
Check out: How to Do Keyword Research in 2025 – Beginner’s Guide