Decoding Google Ads vs. DV360: The Ultimate Guide to Programmatic Advertising
In the landscape of programmatic advertising, two prominent platforms provided by Google stand out: Google Ads and DV360 (Display & Video 360). While both platforms originate from the same tech giant, they cater to distinct needs and offer different functionalities to advertisers. Understanding Google Ads Formerly known as Google AdWords, Google Ads is a multifaceted …