Different Types of Programmatic Buying (RTB, Programmatic Direct, Private Marketplace Deals)
Programmatic buying has changed digital advertising by automating the process of buying and selling ad space. This ensures that ads reach the right audience at the right time. There are several types of programmatic buying, each with its own benefits. Let’s explore Real-Time Bidding (RTB), Programmatic Direct, and Private Marketplace Deals. Real-Time Bidding (RTB) (RTB) …