Understanding the Key Players in Programmatic Advertising: DSPs, SSPs, Ad Exchanges, and Ad Networks
In digital marketing, programmatic ads are essential for efficient and targeted ad delivery. In this article, Let’s learn about several key players in programmatic advertising and how they are involved: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Exchanges, and Ad Networks. Knowing how these components work together can greatly improve your advertising strategy. Demand-Side Platforms …