Use Cases for Different Programmatic Buying Methods
Programmatic advertising offers various buying methods, each suited to specific needs and campaign goals. Understanding the best use cases for Real-Time Bidding (RTB), Programmatic Direct, and Private Marketplace Deals (PMPs) can help you optimize your digital advertising efforts. Real-Time Bidding (RTB) Use Cases: Wide Audience Reach: RTB is perfect for campaigns aiming to reach a …